"The makers of Epitomi, the original African Shea Butter Relaxer System”



Epitomi Inc., (e-pit-o-me) was established in 1990 as a minority owned manufacturer of personal and ethnic hair care products. The company is recognized as the first to research, formulate and incorporate African Shea Butter into its relaxer technology and thus pioneered a new approach to maximizing the moisture retention capabilities of relaxed hair. The company also utilizes Shea Butter in several of its other product formulations, in the Remedi Hair and Scalp Treatment Systems and in the soon to be launched Natural Hair and Skin Care line.

African Shea Butter (Butyrospermum parkii), derived from the Karite Tree in West Africa, has been used for centuries within the African culture for skin and hair care because of its emollient properties, which protected the skin and hair from the African climate. This very versatile product is also well known as a wonderful natural healing and moisturizing agent and research has also indicated benefits as an anti-inflammatory and in the regeneration of dermal tissue. In recent years, Shea Butter has become widely accepted within Western culture as a superior moisturizer, and is now a key ingredient in many health and beauty products.

However, ten years ago, Epitomi had the foresight and knowledge to use African Shea Butter in hair care product formulations and launched a retail hair and scalp treatment line called Remedi (rem-e-di). These products were specifically designed to alleviate the problems of dry brittle breaking hair, associated with the use of chemicals, color and heat styling implements. The line was expanded to treat such problems as Dandruff and Thinning hair as well as for overall healthy hair care maintenance. The philosophy behind the Remedi line is that “Beautiful Hair must first be Healthy”. Remedi products were formulated using the latest advancement in hair care technology and contain the finest quality ingredients to include pure African Shea Butter and natural botanicals to moisturize strengthen, protect, repair and energize the hair.

Fueled with the desire to develop “cutting edge” technology within the professional market, Epitomi also undertook a radical and innovative step by incorporating 100% African Shea Butter in a new proprietary relaxer formula called Epitomi African Shea Butter Relaxer. The benefits of added moisture, sheen and improved relaxed hair texture, were immediately noticeable to the professionals as well as the consumers and sparked in the industry a permanent “shift in the paradigm” for relaxer formulation.

Epitomi professional products are currently available only in salons and Remedi hair care products are available in beauty supply stores. Epitomi is so confident of the quality and performance of the Remedi retail and Epitomi professional products that it offers a 100% satisfaction or your money back guarantee to consumers as well as distributors.

For additional information on product availability and distribution opportunities call 1-800-345-9081.

   
 

 


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